La Bella® Gets a Makeover

New Look, New Attitude, Same Great Results!

La Bella just got a new look for spring and it’s making a style statement on shelves. Rooted in Latin heritage, La Bella prides itself on incorporating beauty secrets that have been passed down for generations into every product that they make. The challenge was to bring these powerful ingredients to life on shelf in a bold, beautiful and authentic way. Challenge accepted!

From avocado to coconut to plant placenta (yes, it’s a real thing!), the new product line highlights the hero ingredients with vibrant graphics along with the corresponding benefits for easy identification. Splashy, vibrant and fun, the new look aptly represents the La Bella woman with a fresh take on the classic ingredients that have fostered beautiful skin and hair for over 30 years.

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