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Product Recall

Extreme Sport Styling Gel

+ Coconut Oil

Consumers who purchased the La Bella Extreme Sport Gel after March 5th, please follow these steps:

1. Review the code on the bottom of your bottle. If it contains the following numbers: 19057B, 19072C, 19072E or 19072G, it may be contaminated. If your bottle does not contain these numbers, it is safe to use.


2. Take a photo of the bottom of the bottle, along with your receipt of purchase, if available, and email the information to labellaextremesport@thevillagecompany.com for a free product coupon or refund.

3. Immediately discard or return the product to The Village Company at the address below. If you discard, please send us a message at labellaextremesport@thevillagecompany.com with the date you discarded the product. Do not continue use. If you discard the product, throw away in the trash; do not recycle or pour contents out.

The Village Company Mailing Address:
The Village Company
c/o La Bella Customer Service
10000 Valley View Road
Eden Prairie, MN 55344

Frequently Asked Questions

Q: Why did you recall La Bella Extreme Sport Styling Gel?
A: The 22 ounce La Bella Extreme Sport Styling Gel, lot numbers 19057B, 19072C, 19072E & 19072G, may have bacterial contamination.

Q: When did you recall the product?
A: The Village Company issued a voluntary retrieval of its product on Friday, May 17th, 2019 after learning of the potential contamination. The Village Company immediately stopped shipping product and has quarantined the remaining amount. The company also alerted our affected retailers to pull product from shelves and destroy in the field.

Q: The bacteria identified is Burkholderia cepacia and a group of related strains. What are possible side effects from using the contaminated product?
A: Burkholderia cepacia and a group of related strains rarely cause infections in healthy people, but pose serious risk to individuals with cystic fibrosis, weakened immune systems, and chronic lung disease. If you are feeling ill after having used the product, consult with your doctor. Washing your hands, hair brush, combs and other hair items, counter tops and other surfaces with warm soapy water are good practices to help prevent the spread of bacteria. The Village Company has not received any reports from consumers related to this recall.

Q: What should you do if you think you’ve been infected?
A: Consult with your doctor.

Q: How did the contamination happen?
A: The gel manufacturer, Kapra Cosmetics, Inc., is unsure how the contamination happened and is investigating the source. Kapra did not quarantine the product or notify The Village Company of the contamination before it was shipped.

A: The gel manufacturer, Kapra Cosmetics, Inc., is unsure how the contamination happened and is investigating the source. Kapra did not quarantine the product or notify The Village Company of the contamination before it was shipped.
A: An unknown quantity has been purchased by consumers, however, The Village Company released 2,377 cases (or 9,508 bottles) that were potentially contaminated.

Q: What should someone do if they purchased the product?
A: We ask that any consumer who purchased La Bella Extreme Sport Styling Gel after March 5th, 2019 with the lot numbers 19057B, 19072C, 19072E & 19072G found on the bottom of the bottle discard the product immediately or return it to the Village Company by sending it to:

The Village Company
c/o La Bella Customer Service
10000 Valley View Road
Eden Prairie, MN 55344

If you discard, please send us a message at labellaextremesport@thevillagecompany.com with the date you discarded the product.

Q: Will you offer a refund or replacement product for the defective product?
A: The Village Company will provide a replacement product or refund to any consumer who has proof of purchase, which includes a receipt or a photo of the recalled lot code on the bottom of the bottle.

Q: Has The Village Company ever had to conduct a product recall before?
A: No, The Village Company has a strong product safety record.

Q: What will The Village Company do to ensure this doesn’t happen again?
A: The Village Company is taking steps to ensure this does not happen again, including, but not limited to, ensuring any manufacturer we contract with to make our products has a robust quality assurance program.

Extreme Sport Styling Gel

+ Coconut Oil

Achieve structure, definition and all-day flexible styling. Hydrating Coconut Oil nourishes and protects without weighing hair down.

  • Flexible styling
  • Ultimate, all-day hold
  • Alcohol-free, flake-free formula
  • Humidity resistant

Coconut Oil

High in protective antioxidants, this “miracle oil” suits all skin and hair types. Light and non-greasy, it rapidly absorbs into skin and hair providing deep hydration and conditioning.

Keratin Amino Acids

Keratin Amino Acids revitalize natural protective layers, rebuild strength and reduce breakage by returning hair’s elasticity. Rich in cysteine, this protein reduces hair damage from chemicals while giving next-level strength and protection.

Buy It Near You

Select a product size and then type in your zip code to find where to purchase this product near you:

Product Ingredients:

WATER (AQUA), SORBITOL, PROPYLENE GLYCOL, PVP, CARBOMER, COCOS NUCIFERA (COCONUT) OIL, AMINOMETHYL PROPANOL, POLYSORBATE 20, DMDM HYDANTOIN, ISOSTEREATH-20, FRAGRANCE (PARFUM), METHYLPARABEN, BENZOPHENONE-4, TETRASODIUM EDTA, BLUE 1 (CI 42090), POTASSIUM SORBATE, SODIUM CHLORIDE, KERATIN AMINO ACIDS

Directions / Uses:

Apply evenly to damp hair and style as desired.

Avoid contact with eyes. For external use only. Keep out of reach of children.

What Other Bellezas Are Saying

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I would like to know why la bella products are all out of stock in California. Thanks in advance

Asked by: Vivian
Thank you for contacting The Village Company. We are sorry that you are having trouble obtaining our La Bella Hair Gel. We are currently having manufacturing and out of stock challenges. It is going to be about 30 days before it will appear back on shelves. Besides Target, Walmart and other smaller retailers, we also sell on Amazon.com but we are out of inventory. We apologize for this inconvenience and appreciate your loyalty to the brand.
Answered by: VN Therapy
Date published: 2019-05-28

I’ve been looking for the labella super spikes gel I’ve been using for years.  Seems to be discontinued, is there anything comparable?

Asked by: Robs
Thank you for contacting us. The La Bella Super Spikes was discontinued before we acquired the brand almost 3 years ago so I am not familiar with this product. Our Max Hold would be the strongest Hair Gel if you would like to try that one.
Answered by: La Bella
Date published: 2018-12-17

Is the extreme sport styling gel in the 22oz bottle being discontinued or replaced?  I have been buying this product at target for years and now they are not carrying it and it is out of stock or at a very high price (over10at all of the online retailers.

Asked by: Terry
Thank you for contacting us. We are sorry you are having trouble finding your favorite La Bella Hair Gel. Currently Target is the only retailer that carries it. If you go to their website you can enter your zip code to find it near you or purchase online.
Answered by: VN Therapy
Date published: 2018-08-27

Neither Target or Walmart sell your 35.3 oz container of Extreme Sport Styling gel. I realized they claim they do but I have yet to find it. I tried many stores in the Houston area. I tried Target online and they cancelled the order with no reason.

Asked by: Mike
Hello and thank you for contacting us. We only have the Extreme Sport in 22 oz. But we do have the 35.3 oz (it is not in 38 oz. any longer) in the Super Hold at all Target stores in the multi-cultural section. It is a very similar formula.
Answered by: La Bella
Date published: 2018-04-20

I'm looking for someone that sell the 38oz container. I don't want the 22oz. Target no longer carries it, nor can I get it online at Target. Can you help me with this? Extreme sport styling gel is all i used.

Asked by: Mike
Hello and thank you for contacting us. We only have the Extreme Sport in 22 oz. But we do have the 35.3 oz (it is not in 38 oz. any longer) in the Super Hold at Target and Walmart.
Answered by: La Bella
Date published: 2018-04-19
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